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Marketing Management

Marketing Management

Course Summery

A focussed course structure equips those interested in this field with the skill set needed to understand, interpret and apply marketing concepts in live corporate scenarios. The students learn the practical applications of marketing principles through case studies, seminars, workshops, guest lectures and research projects.

Course Details

  • Consumer Behavior 
  • Advertisement and Brand Management
  • Logistics and Supply Chain Management
  • Global Marketing
  • Customer Relationship Management
  • Services Marketing
  • Business Marketing
  • Marketing Analytic